Amazon is leaning on influencers to help boost Prime Day sales

Amazon is leaning heavily on influencers to help usher in a successful Prime Day.

Creators will play a key role in raising awareness for Prime Day this year — as they have in years past — by featuring select Amazon products and deals to their audiences.  But Amazon needs a big win this year because brands selling on the platform think Prime Day will be challenging against the backdrop of a looming recession. While the company has already started teasing out some Prime Day deals, the…

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