Why Disney+ Will Make More Money on Ads Than Netflix Will

Advertising will play a key role in Netflix’s recovery from a disastrous first quarter — and from the streaming giant’s warning that Q2 will produce even greater subscriber losses. But a new report from the media analysts at MoffettNathanson further suggests that Netflix’s ad-supported future might not be a magic bullet and that Netflix’s chief competitor, Disney, stands to gain the most from the ads.

The researchers estimate Netflix could generate $1.2 billion in U.S. advertising…

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